Chelsea Michaels

(Chelsea Donovan)

Digital Marketing Specialist

Chelsbm@gmail.com

http://www.linkedin.com/in/chelseamichaels

INTRODUCTION

Digital Media Specialist, focused on  Search Engine Marketing, Search Engine Optimization, Web Design, Graphic Design & Social Media Management.

I graduated from San Francisco State University with a BS in Industrial Design and Marketing in 2013. Since then I have honed my Digital Media & Marketing skills through years of various on the job experience & learning on my own time.

Multi-skilled, driven and creative digital marketing specialist. Works with clients to determine the best marketing strategy for them and their budget. Problem solver who strives to learn new digital marketing strategies and stay up to date on marketing trends.

Digital Media Specialist for The Automotive Advertising Agency. 

2021 - Present

• Manage multiple Ad Campaigns, SEM, Display, Performance Max, Vehicle Listing Ads for clients on Google.
• Create custom ad campaigns for targeted demographics.
• Analyze metrics and spending from Google, Mailchimp, Dealer Websites & CRMs to keep users engaged and maximize campaign & email blast utilization.
• Assist with updating and creating client websites and landing pages.
• Optimize digital marketing campaigns for clients to maximize conversions and leads.

Marketing Director at Body Renew Fitness

2018-2021

Coordinate & Direct all Marketing efforts of Body Renew Alaska:

• Digital Marketing:
  • Web Banners & Web Pages. • Monthly Lobby TV Slides • Class Schedules & Class PromotionGraphics • Work w/ instructors on special events for the classes & promote them • Write Bi-Weekly employee newsletter • Write monthly Blog Post • Promotional Email Blasts & Client Communication • Deals, App Challenges, & App Promotions • App Push notifications: for classes, marketing efforts & general notifications • Design Monthly Slides for Mondo Pad (Big Digital Screen) • Communicate with another third-party marketing team for social media posts 
• Physical Marketing:
  • Monthly & Bi-Weekly Sales Packets • Big Promotional Posters • Additional Promotional Fliers &other random signs • Design and place orders for business cards and guest passes 
• Special Events & Community Outreach:
  • Reserve and schedule booths for events such as: the Woman’s show, Color Run, State Fair, etc. • Get Managers to assign employees to work the events • Physically be on site for all events • After Events: Follow up with winners, distribute leads, etc. • Process requests for Body Renew participation at variousevents • Process all donation requests; prepare packages for approved requests • Communicate with and schedulefundraising events (Backpack Drive, Food Drive, etc.) • Organize, schedule and lead monthly charitable events • Meetwith companies that want to advertise with us, vs. versa
• Corporates: 
  • Create & maintain web page content that highlights our corporate offerings. • Build an ad campaign tohighlight our corporate programs • Keep Corporate Spreadsheet up to date 
• Misc:
  • Communicate and work with third-party Marketing Team on Internal & external radio ads • Visit and inspect each club for mid-month meetings •

Marketing & Merchandising Manager at Lithia Kia of Anchorage 

2017 - 2018

• Marketing Manager: 
  • Create and maintain social media platforms; Monitor social media metrics to ensure optimal reach to target audiences. • Email Blast Creation; use metrics to ensure optimal reach to target audiences. •Digital Video Production and Editing; Perform all digital photography to support full spectrum of internet marketing activities and initiatives; Graphic Design (Physical as well as Digital) • Website Maintenance and accuracy; Maintain Compliance with OEM’s in regards to Lead Management & Websites • Facilitate web growth & support for dealership website while maintaining creative control. • Make digital recommendations and suggestions based on findings and potential opportunities • Work in combination with Lithia and 3rd party providers to set up lead contracts; Work with 3rd party providers to secure technical setup.
• Merchandising Manager:
  • New Vehicle Intake • Used Vehicle Intake • Make sure all information is accurate •Maintain accurate new and used vehicle information on internet by taking and submitting vehicle photographs and ensuring price match between lot and internet.

Graphic Design & Social Media at Gonzalez Marketing

2016-2017

• Website Design and Management
• Facebook Management of 8 different Lithia Dealerships and other clients
• Email Blast Design & Distribution
• Social Media Ad Design, Placement and Management

Office Engineer at Mitchell Engineering

2015-2016

Provide engineering support for projects in various stages of design, estimating and construction:

• Estimate proposal specifications and drawings to determine scope of work and required contents of estimate 
• Calculating complete takeoff of scope of work 
• Assist in preparation of bid packages 
• Maintain construction files and logs 
• Receive, review & track status of submittals & change orders 
• Track and inspect material deliveries 
•  Assist in project close-out